![]() ![]() Most catalogs are created using Adobe InDesign and the data to be published is delivered in Excel. Followed by various exported PDF versions for approval.Įvery day more and more companies incorporate automation processes that allow changes to be made, avoiding the danger of errors that are so common in the rush to meet the deadlines for a campaign. In his turn, he needs to brief the designer to execute the changes in his Adobe InDesign document. Product managers send the changes to the marketing responsible. This implies a high risk that the price or the promotion will be incorrectly published. The usual workflow includes new excel listings, with modified prices, but also emails or even WhatsApp messages with requested changes. ![]() This InDesign PIM adapter for Eas圜atalog is a pre-order product.Price and product information changes in retail are constant during catalog production.
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